What is Email Studio?
Email Studio is a visual drag-and-drop builder for designing branded HTML email templates. The templates it produces are used everywhere Atender sends customer-facing email — automation replies, CSAT surveys, system notifications, user invitations.
The split is intentional: design happens in Email Studio, sending happens in Automations, CSAT Surveys, and other product surfaces that reference templates by ID. You design the template once and reuse it from however many automation rules need it.
What you can build
A single template is built from blocks. There are two kinds:
Structure blocks define the layout — header rows, multi-column sections, dividers, spacers.
Content blocks are the things that hold actual content — text, headings, images, buttons, merge tags, dynamic conditional blocks.
The full catalogue is in the Block types reference. Both kinds support styling per block — background and text colors, font, padding, alignment, link configuration, image handling, button styles.
The editor renders mobile-responsive previews and light/dark mode previews so you can see how an email will land in the customer’s inbox before you save.
Template categories
Each template has a category that controls where it can be used:
- Automation — Automation rules sending email
- CSAT — Satisfaction survey emails
- Notification — System notifications to customers or agents
- User Invitation — New-team-member invitation emails
- System Email — Internal system communications
Picking the right category at creation time gates the template to the right surface — a CSAT template only shows up in the CSAT survey picker, not the automation action’s template list. See the Template categories reference for picking right.
Translation built in
Each template supports per-language subject lines AND body content. You design the English version, then add language versions one at a time — the editor copies the English structure as a starting point so you only translate the text, not rebuild the layout.
When an automation sends the template, language selection is automatic — Match the inbox language picks the language attached to the email channel, falling back to English if a translation is missing.
Merge tags = personalization
Insert dynamic customer data into any text or heading block via the merge tag picker:
{{contact.name}}— customer’s name{{contact.email}}— customer’s email{{conversation.human_id}}— human-readable conversation ID likeSUP-251221-0001{{conversation.subject}}— conversation subject{{custom_fields.<field_key>}}— any custom field value
At send time, the merge tags are replaced with the actual values from the conversation context. See Use merge tags for personalization.
Where to start
- Build your first template: Create a template
- Pick the right category: Template categories reference
- Personalize: Use merge tags
- Wire it up: Send a template from an automation
- A worked example: Confirmation email recipe