Configure markets

Markets are how you let visitors filter your help center by region. By default every tenant has one market — Global — and that’s enough for many help centers. If you operate in distinct regions whose content differs (return policies, taxes, supported payment methods), enable the markets you care about.

Before you start

• A user role that can edit Knowledge Base settings.
• A rough idea of which regions need their own filter. You can always add or remove markets later.

Steps

1. Open Settings → Knowledge.
2. Click the Markets and Languages tab, then the Markets subtab.
3. Find the Enabled Markets card. You’ll see Global already enabled, with this note: “Only the Global market is enabled. Add regions or countries above to let visitors filter by market.”
4. Click into the Add a market… picker. Choose a region (Europe, North America, etc.) or a country (Germany, United States, etc.). Countries appear with their flag for visual scan.
5. The market appears as a chip below the picker. Repeat for every market you want to enable.
6. To remove a market, click the X on its chip. Global can’t be removed — it’s the always-on baseline.

Your changes save when you add or remove a market. There’s no “Save” button.

Verify it worked

• Open your public help center.
• A market filter appears in the public site’s navigation (placement depends on your layout). The dropdown lists Global plus every market you enabled.
• Switching the filter narrows the article list to that market’s content + global.

If the filter doesn’t appear, check that the layout you’re using includes a market selector block. Some hero blocks don’t surface market filtering by default.

What changes downstream

• Embedding chunks gain a market dimension. Articles can have market-specific embedding chunks. Most articles use the Global market by default; market-specific chunks come into play when authors create per-market variations within an article.
• Public search respects the market filter. A customer browsing Germany sees Germany-tagged + Global content in search results.
• AI agents (Capabilities, Sidekick, voice, web chat) can receive a market hint when retrieving — for example, a conversation tied to a German customer can scope the agent’s retrieval to Germany + Global content.

When to use regions vs. countries

• Group several countries that share policies (Europe-wide return rules) — A region (Europe)
• Differentiate one country with its own rules (DE only) — A country (Germany)
• Cover both — a country with its own page nested inside a region — Both — enable Europe AND Germany

Markets are independent; enabling Europe doesn’t auto-enable every country in Europe. They’re additive labels, not a hierarchy that propagates.

Common gotchas

• The picker is searchable. Don’t scroll the whole country list — type the name.
• Global can’t be turned off. Even if every article is region-specific, Global stays in the list as the fallback bucket for content that applies everywhere.
• Removing a market doesn’t delete article content. It hides the market-specific filter; any market-tagged content stays in the database and becomes invisible until you re-add the market.