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Personality Presets Reference

The six personality presets a stack can adopt — and the underlying tone dimensions (formality, directness, warmth, confidence, humor, emoji) each one sets.

May 10, 2026

Personality Presets Reference

The Personality tab on a stack lets you pick a preset that sets six tone dimensions at once, then optionally tune the dimensions individually. Personality is stack-wide — every specialist in the stack inherits it — so customers get a consistent voice regardless of which specialist replies.

The dimensions

  • Formalityformal, neutral, casual, playful
  • Directnessdirect, balanced, explanatory
  • Warmthwarm, neutral, cool
  • Confidenceassertive, measured, cautious
  • Humoroff, dry, playful
  • Emojinone, sparing, liberal

Other Personality settings — first-person voice, customer-name use, reply length, language, business / customer / rules context — are independent of preset choice.

The six presets

  • None — neutral — balanced — neutral — measured — off — none — (no persona)
  • Friendly Helpdesk — casual — direct — warm — measured — dry — none — warm and helpful frontline support
  • Expert Advisor — neutral — explanatory — neutral — measured — off — none — expert advisor
  • Concierge — formal — balanced — warm — measured — off — none — service-oriented concierge
  • Efficient — neutral — direct — cool — assertive — off — none — efficient and matter-of-fact
  • Brand Playful — playful — direct — warm — measured — playful — sparing — playful and on-brand

When you pick a preset, the six dimensions snap to its values. You can then tune any individual dimension without losing the rest of the preset.

When to use which

  • None — neutral baseline. Useful when you want to compose the personality from scratch via the dimension sliders rather than start from a preset.
  • Friendly Helpdesk — most consumer-support brands. Casual, direct, warm. Light dry humor. No emoji. Good default for SaaS support.
  • Expert Advisor — when the value is the answer, not the smile. Explanatory, neutral warmth. B2B technical support, financial services, healthcare.
  • Concierge — formal, warm, measured. Hospitality, premium services, banking high-touch tiers.
  • Efficient — direct, cool, assertive. Logistics, transactional support, internal IT helpdesks. When customers want speed and certainty over warmth.
  • Brand Playful — for D2C consumer brands with a distinct voice. Playful formality, sparing emoji, dry/playful humor. Pair with Context Rules to encode brand-specific language quirks.

Reply length and channel awareness

Reply length is independent of the preset. You can set:

  • A global default (brief, standard, detailed).
  • A per-channel-kind override: short channels (web chat, SMS, Messenger, Instagram, WhatsApp, voice) and long channels (email, Amazon).

Default if you don’t override: standard everywhere. Override short to brief if your AI is producing emails-on-Twitter; override long to detailed if your email replies feel too clipped.

Context rules

The Personality tab’s Context section lets you add free-form text that augments the prompt with:

  • Business description — what your company does, in one or two sentences.
  • Customer description — who your customers typically are.
  • Business rules — must-do or never-do behavioral rules (“never quote prices in USD; always EUR.”)
  • Custom — anything else.

These are appended to the prompt for every specialist in the stack. Use them sparingly — long context bloats every reply.

See also

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