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      <image:title>News and Insights - Your Customers Already Expect What Regulation Will Soon Require - Make it stand out</image:title>
      <image:caption>The new swedish legislation: “Skärpt tillsyn över tjänsteutövares klagomålshantering” (Fi2026/00345)</image:caption>
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      <image:title>News and Insights - Your Customers Already Expect What Regulation Will Soon Require - Make it stand out</image:title>
      <image:caption>Bo Andersson, Chief Commercial Officer</image:caption>
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      <image:title>News and Insights - Your Customers Already Expect What Regulation Will Soon Require - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Insights - Atender in 60 Seconds: Turning Customer Service into Your Strategic Edge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Insights - Atender in 60 Seconds: Turning Customer Service into Your Strategic Edge</image:title>
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      <image:title>News and Insights - Atender in 60 Seconds: Turning Customer Service into Your Strategic Edge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-07-21</lastmod>
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      <image:title>News and Insights - From Burnout to Belonging: An Insider’s Account of Life and Leadership at Atender - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Insights - The heat is on! Can your customer support keep its cool when the thermometer melts? - Make it stand out</image:title>
      <image:caption>Spain recently endured a record-breaking 46 °C heatwave</image:caption>
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      <image:title>News and Insights - The heat is on! Can your customer support keep its cool when the thermometer melts? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-25</lastmod>
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      <image:title>News and Insights - Why Flexibility Wins: Rethinking Outsourcing in the Age of AI and Ambiguity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Insights - Why Flexibility Wins: Rethinking Outsourcing in the Age of AI and Ambiguity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.atender.com/news-insights/every-customer-moment-counts</loc>
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    <lastmod>2025-07-02</lastmod>
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      <image:title>News and Insights - Every Customer Moment Counts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.atender.com/news-insights/shared-experience-builds-better-leaders-at-atender</loc>
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    <lastmod>2025-07-02</lastmod>
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      <image:title>News and Insights - From Bergen, Norway With Insight: How Shared Experiences Build Better Leaders at Atender - “We got to know everyone a little bit better.”</image:title>
      <image:caption>For most team leaders, this was their first time in Bergen. It was also the first time many of them spent time together outside the office - and for KT, team lead for Zaptec, that made a big difference. “It was really nice, like it started already from when we exited the hall in the airport and got greeted by Julie and Andreas and it just, I think we all felt like appreciated.”</image:caption>
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      <image:title>News and Insights - From Bergen, Norway With Insight: How Shared Experiences Build Better Leaders at Atender - Resilience makes you stronger</image:title>
      <image:caption>The trip also included a session on resilience, led by psychologist Gudmundur. The team leaders took a resilience test and discussed the results together. “We were talking about my results openly with the group… I knew my strength, I also knew my weaknesses, and we talked about, okay, how can you improve the weaknesses. Because that’s in the end, it’s gonna make you more resilient.” For KT, resilience isn’t something you’re born with - it’s something you learn. “For me, it’s like the ability to handle a situation that will arise. They don’t necessarily need to be negative, but there will always be some situation that needs to be dealt with.” As a leader, that can mean helping an agent through a hard time, or communicating a change from the client that you don’t personally agree with, but still need to support. “You cannot really say that to the team. You have to show that this, we can handle this. And we are resilient enough to do that.”</image:caption>
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    <lastmod>2025-07-02</lastmod>
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      <image:title>News and Insights - Atender Challenges the Outsourcing Industry - Make it stand out</image:title>
      <image:caption>“Employees who thrive create better customer experiences. When we combine that with technology, we can offer a comprehensive solution that no one else can,” says Atender’s CEO &amp; Co-Founder.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/670042ed919223633bd17cb3/4cf8e9d7-854b-468e-b37d-0782eb57c589/Andreas_AH_Atender_BPO_Kundeserviceavisen.jpg</image:loc>
      <image:title>News and Insights - Atender Challenges the Outsourcing Industry - “Like a Ketchup Bottle”</image:title>
      <image:caption>So they conceived the big idea of creating the perfect outsourcing partner for companies like their own. “We started Atender to be a strategic partner for forward-thinking tech companies. We aim to be experts in customer support - mastering the technology and gathering the industry’s best people. When employees thrive, they do great work. That creates long-term value.” The company was founded in 2019, and at the beginning of 2020 it was still losing a lot of money. Then the pandemic hit. “The market took time to understand us,” says Andreas Helland. PHOTO: Ida Amalea Furseth “At first we saw things in very dark terms. Our approach to support, and the customer segment we targeted, needed time to mature into the solutions we offered - solutions quite different from traditional models.” During the spring, however, they landed key customers and the company began to grow. Several firms appreciated an approach that challenged the traditional outsourcing philosophy. “It took time for the market to understand us. Only now, in 2024–2025, are we really seeing the effect. From six employees in 2019 to more than 150 now. It’s like a ketchup bottle - nothing, then everything at once,” Helland says. Behind the growth lies focused work on developing technologically strong solutions - always with people at the center.</image:caption>
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      <image:title>News and Insights - Atender Challenges the Outsourcing Industry - The Nordic Mind-Set</image:title>
      <image:caption>Team lead Evelyn Beret Kleven, who works with the Xplora Nordic team, confirms this. “I’ve never felt as seen as I do here. I started in 2023, and we’ve grown enormously since then, but the closeness and openness are still the same.” Atender focuses weekly on well-being and culture, using tools like Winningtemp to gauge organizational “temperature” and satisfaction. They hold dedicated “Atender Days,” monthly social events, and aim to be the most attractive workplace in their field. “The best part of the job is the people. I always look forward to going to work,” she says. She also appreciates the option of working from home: “Most people working from home are more efficient,” Kleven notes. She likes that the company retains a Nordic approach: “We take care of and trust people. Atender has a strong value set: we believe in people and treat them well.”</image:caption>
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      <image:title>News and Insights - Atender Challenges the Outsourcing Industry - Finance Manager Rocío Parrilla Fernández agrees. “People are at the center here; it’s a place where you can truly thrive and feel at home.”</image:title>
      <image:caption>With Atender since 2019, she enjoys projects where people always come first: “Working as a customer-service partner is both fun and motivating. It’s rewarding to help people with challenges and make their day a little easier.” “What delights me most is when new colleagues start and are genuinely surprised by the type of company they’ve joined. Many are positively struck by how warmly they’re welcomed, how different we are from other workplaces, and by the warm, inclusive environment.”</image:caption>
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      <image:title>News and Insights - Atender Challenges the Outsourcing Industry - Key KPI? Employee Satisfaction</image:title>
      <image:caption>Atender visited Fjordkraft earlier in June.</image:caption>
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    <loc>https://www.atender.com/news-insights/customer-service-for-great-ideas</loc>
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    <lastmod>2026-03-25</lastmod>
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      <image:title>News and Insights - Customer Service for Great Ideas - We work as a natural extension of your team. Our agents are ,   who know your tone of voice and represent your brand with care.</image:title>
      <image:caption>? Our digital CX and AI services combine chatbot integration, automation, and data insights to create smarter, more human customer experiences. Add that to our cloud-ready infrastructure and consulting services, and you've got a complete customer experience solution that’s ready to scale with your business.</image:caption>
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      <image:title>News and Insights - Customer Service for Great Ideas - Why Choose Atender?</image:title>
      <image:caption>At the heart of Atender is a simple belief: people are everything. When people feel valued, they show up with energy, empathy, and consistency - and that’s exactly what your customers feel. We’ve helped some of Scandinavia’s most exciting brands scale faster, improve satisfaction scores, and reduce churn by providing support that feels natural, personal, and strategic. It’s not just about answering questions, it’s about helping people feel seen, heard, and supported.</image:caption>
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    <lastmod>2026-03-25</lastmod>
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      <image:title>News and Insights - Outsourcing with Atender - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-02-23</lastmod>
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